subject

Digital Marketing Specialization

Drive Customer Behavior Online

Earn a Certificate

  • Specialization via Coursera and University of Illinois at Urbana-Champaign
  • $474 for 4-6 months
  • 8-10 hours a week of effort
  • 4 courses + capstone project
9 Reviews
Rating based on 9 student reviews.

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Title
Digital Marketing
Rating
★★★★★ (9 Reviews)
Overview
A five-course overview of the latest digital marketing skills, taught by industry experts.
Credential Type
Provider
Cost
$474
Effort
8-10 hours a week
Duration
4-6 months

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. This Specialization is part of the University of Illinois iMBA Program. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers as determined by user ratings on class-central.com. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Once you complete the courses, you will have the opportunity to apply the skills on a real life Digital Marketing capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide, based on their annual online sales.

Incentives & Benefits

When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. Additionally, the Digital Marketing Specialization is an offering of the University of Illinois iMBA - a high-quality and affordable program from the University of Illinois, built on Coursera Specializations. If you decide to apply, your success in Digital Marketing (and other iMBA Specializations on Coursera), will be considered as a factor in admission.

What You'll Learn

  • Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
  • Delve in detail into the factors that shape consumer behavior and customer responses.
  • Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.
  • Perform data analysis and visualization techniques to extract useful information for strategic decision making.
  • The Digital Marketing Specialization is part of the University of Illinois iMBA! Learn more about this innovative new program at https://www.coursera.org/course/imba and http://onlinemba.illinois.edu/.

Recommended Background

  • No background is required; all are welcome

★★★★★ (155) 4 weeks 20th Mar, 2017
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
★★★★☆ (31) 4 weeks 20th Mar, 2017
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
★★★★☆ (20) 4 weeks 20th Mar, 2017
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
★★★★☆ (6) 4 weeks 20th Mar, 2017
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
☆☆☆☆☆ (0) 4 weeks 20th Mar, 2017
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

9 Reviews.

Name
Sivabharath
Job
Management trainee
Field of study
Agribusiness
Education
Master of Business Administration (M.B.A)
completed this credential in Oct 2016.

Great experience

Karen Brunett
Name
Karen Brunett
Job
Marketing consultant
Field of study
Economics and business
Education
Bachelors Degree
completed this credential in Feb 2016.

Great Course For Entry Level to Experienced Marketing Professionals

Name
Daniel Ch
Field of study
International marketing & strategy
Education
Masters Degree
completed this credential in Jan 2016.

Complete and useful

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