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The Digital Economy

Develop business, management and marketing skills

Earn a Certificate

  • FutureLearn Programs via FutureLearn and The Open University
  • £735 for 26 weeks
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The Digital Economy
☆☆☆☆☆ (0 Reviews)
Develop the business, management and marketing skills to thrive in the digital economy and take your first steps towards an mba, with this flexible program of online courses from the open university business school.
Credential Type
26 weeks

Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee). Find further information about OU registration, the assessment course and our MBA in the entry requirements.

☆☆☆☆☆ (0) 1st Apr, 2019
Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them
☆☆☆☆☆ (0) 18th Feb, 2019
Explore how and why market segmentation can be used to improve customer satisfaction and business performance.
☆☆☆☆☆ (0) 1st Apr, 2019
Uncover new perspectives on the role and behaviour of your customers, to enhance your sales and marketing.
☆☆☆☆☆ (0) 13th May, 2019
Learn how supply chains work in the digital era, and how you can make them more effective and efficient.

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