This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.
When you complete this Specialization, you’ll have practical experience with PR research, campaign planning, and content development. You’ll be prepared to apply these skills to management of real-world PR problems and campaigns, or to pursue further coursework in PR, marketing and communications, and digital media.