In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Top-rated Capstone Projects will be reviewed by Wharton-trained staff and industry partners. All learners who earn their Specialization Certificate will receive a Wharton Digital Press ebook bundle. The top 50 learners in the Specialization (determined by quiz scores, peer review, and Wharton-trained staff) will have application fees waived upon submission of a complete Wharton application.