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服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

National Taiwan University via Coursera

  • Provider Coursera
  • Subject Strategic Management
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language Chinese
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 6 weeks long

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Overview

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相較於製造業強調「貨品」與「製造流程」的管理,服務業則強調「人」與「服務流程」的管理。在數位時代,科技是企業拉近與顧客距離的關鍵策略性工具,但如何以人為本,則是企業在新時代的挑戰。
在這門課中,我們將探討數位時代中如何進行服務設計與服務營運,一方面改進顧客的體驗,一方面也結合收益管理與平臺策略去為企業設定合適的商業模式。
為了兼顧理論與實務,我們集結了臺大管理學院的三位教授以及來自國泰金控的業界專家,透過包含金融、零售、醫療、交通、網路等各產業的案例,與大家一起從學理和產業的角度探討數位時代的服務管理。

Taught by

孔令傑, 郭佳瑋, 余峻瑜 and 陳冠學

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