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  • Provider Coursera
  • Subject Marketing
  • $ Cost Free Online Course (Audit)
  • Session In progress
  • Language Chinese
  • Certificate Paid Certificate Available
  • Effort 5-6 hours a week
  • Start Date
  • Duration 4 weeks long

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Overview

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通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

Taught by

Barbara Kahn, Peter Fader and David Bell

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Review for Coursera's 市场营销概论 (中文版)
3.0 Based on 1 reviews

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Cynthia C
3.0 2 years ago
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