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賽局與產業競爭策略

National Taiwan University via Coursera

  • Provider Coursera
  • Subject Strategic Management
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language Chinese
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 6 weeks long

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Overview

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透過個案故事和邏輯推演,帶領學生認識賽局理論的核心觀念,幫助學生建立一套完整實用的策略思考架構,並將之應用在各種商業決策,包括產品企劃、定價、談判、行銷、銷售與人際溝通。這門課和其他所有賽局理論課程不同,沒有數學、不討論理論模型,而是把學生帶入歷史上不同經理人所曾經面對的決策情境。

Taught by

馮勃翰

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