To support our site, Class Central may be compensated by some course providers.

  • Provider Coursera
  • Subject Business Intelligence
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 5 weeks long

Taken this course? Share your experience with other students. Write review

Overview

Sign up to Coursera courses for free Learn how

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.

Course Learning Outcomes:

After completing the course learners will be able to...

Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions

Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool

Communicate key ideas about customer analytics and how the field informs business decisions

Communicate the history of customer analytics and latest best practices at top firms

Taught by

Eric Bradlow, Peter Fader, Raghu Iyengar and Ron Berman

Help Center

Most commonly asked questions about Coursera Coursera

Reviews for Coursera's Customer Analytics
2.9 Based on 15 reviews

  • 5 stars 27%
  • 4 star 7%
  • 3 stars 27%
  • 2 stars 13%
  • 1 stars 27%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Dmitrijs K
4.0 3 years ago
by Dmitrijs completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
Do not expect any quantitative material in the lecture videos despite the "analytics" in its title. If you don't, then this course will provide you with a good overview of customer analytics, including terminology and intuition. Despite the fact that I was looking for a quantitative course, I really enjoyed it.

For those interested in the probabilistic models behind the material covered, you will be provided with a link to a scientific paper (Customer-Base Analysis in a Discrete-Time) which describes the model in details. Above that it provides a detailed instruction for implementing it in both Excel and Matlab. This is a valuable paper.
9 people found
this review helpful
Was this review helpful to you? Yes
Llama L
3.0 3 years ago
Llama completed this course and found the course difficulty to be easy.
This course is probably not what you think it covers. It's for managers who need to know what is customer analytics at a high-level. If you expect to learn about how to 'do' customer analytics, look elsewhere.
11 people found
this review helpful
Was this review helpful to you? Yes
Jason C
3.0 3 years ago
by Jason completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
This course is specifically dedicated to conceptual and theoretical understanding of customer analytics. Though there's enough here that you could find application of the theory on your own, no practical analytical examples are given, nor any technical understanding of analysis given. This would be a useful course for an individual on a pure management track, in understanding the results of an analyst, but not for technical analysts.
3 people found
this review helpful
Was this review helpful to you? Yes
Nan H
2.0 3 years ago
by Nan completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
I like to take the quizzes the first time before I go through the lectures and class materials to establish a benchmark for myself. On most of the quizzes for this course I passed them on that first try using common sense. The lectures reminded me of high-priced business consultants who have a slick style and good spiel but really not very much to say.
4 people found
this review helpful
Was this review helpful to you? Yes
Anonymous
1.0 2 years ago
Anonymous is taking this course right now.
I unenrolled from the course after finishing the week 3 lectures. I thought it was very badly taught. Concepts were breezed over very quickly without sufficient explanation, a whole stretch of lectures seemed like spontaneous off-the-cuff talk without real planning, and there was insufficient supportive material like diagrams, charts, to make visualizing certain concepts more easy. I felt that I would have gotten much more out of a textbook than this course.
Was this review helpful to you? Yes
Anonymous
1.0 3 years ago
Anonymous completed this course.
Very basic course feels like high school level course, Total waste of time. Don't even think about throwing away money on certificate.
4 people found
this review helpful
Was this review helpful to you? Yes
Anonymous
2.0 3 years ago
Anonymous completed this course.
Too little content and engagement. Lack of practical cases and challenging assignements. And you are expected to pay for that.
2 people found
this review helpful
Was this review helpful to you? Yes
Marc M
5.0 2 years ago
by Marc completed this course.
Completed the course in 2015. Provides an overall solid understanding of the use of analytics in business, marketing, HR and operations
0 person found
this review helpful
Was this review helpful to you? Yes
Anonymous
1.0 3 years ago
Anonymous completed this course.
0 person found
this review helpful
Was this review helpful to you? Yes
Mario M
5.0 3 years ago
by Mario completed this course.
Was this review helpful to you? Yes
Messias U
5.0 2 years ago
Messias completed this course.
Was this review helpful to you? Yes
Abdallah A
5.0 2 years ago
by Abdallah completed this course.
Was this review helpful to you? Yes
Mark B
3.0 2 years ago
Mark completed this course.
Was this review helpful to you? Yes
Alex I
1.0 2 years ago
Alex completed this course.
Was this review helpful to you? Yes
Kristin K
3.0 3 years ago
by Kristin completed this course.
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.