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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

University of Maryland, College Park via Coursera

students interested
Earn A Credential Part of the Entrepreneurship: Launching an Innovative Business Specialization
  • Provider Coursera
  • Subject Entrepreneurship
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 3-5 hours a week
  • Start Date
  • Duration 4 weeks long

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Overview

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This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Syllabus

Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

Taught by

James Green

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Reviews for Coursera's Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
4.1 Based on 34 reviews

  • 5 stars 47%
  • 4 stars 26%
  • 3 stars 18%
  • 2 stars 6%
  • 1 star 3%

Did you take this course? Share your experience with other students.

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  • 1
Kirill S
4.0 4 years ago
Kirill completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
The content of this course might appear rather simple and basic, but the best part is that it is rather well-structured and really helps you get your thinking organized in a systematic way. A good (if somewhat surface-level), precursor to more advanced courses and reading, e.g. Business Models Generation. The course is also unique in offering 2 versions for each chunk of content: one is your typical MOOC-style short video with a talking head against the slides, and the other is a recording of a live classroom session (with the same lecturer and an audience of rather young students) that is has more Q&A going on and generally helps you immerse yourself better (while spending more time). You can mix and match the sessions to your liking, e.g. use the classroom versions for initial learning and regular versions for reviewing and reinforcing your knowledge.
9 people found
this review helpful
Was this review helpful to you? Yes
Jade J
5.0 5 years ago
Jade completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
Very informative but take note it is time consuming watching the videos. You can pass the weekly assignments/quizzes just referring to the book that is used and the lecture slide pdfs but you will miss out on the interactive feeling of the classroom and some good thoughts and ideas. If you are planning a startup, I would recommend this course as a good guide and inspiration.
19 people found
this review helpful
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Talha R
5.0 5 years ago
Talha completed this course, spending 8 hours a week on it and found the course difficulty to be medium.
Good Course..... It should be recommended to everyone of bachelors and masters students...... I learn many of things in this course....
3 people found
this review helpful
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Prathamesh D
5.0 4 years ago
by Prathamesh completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Quite a great way starting to understand the concept of entrepreneurship.The ideals are explained in brief along with examples and the study material is of great help.
2 people found
this review helpful
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Rui L
4.0 4 years ago
by Rui completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Recomend it for anyone thinking about starting a business.

Very complete checklist type course with good examples and powerfull guidelines.

The lecturer is very well prepared and the homework takes some time.

1 person found
this review helpful
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Mohamud A
5.0 4 years ago
by Mohamud is taking this course right now, spending 1 hours a week on it and found the course difficulty to be medium.
I am really interested to progress studying this course and finish understandably. Every person interests this course and I am of those who are interested Developing Innovative Ideas for New Companies
1 person found
this review helpful
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Sakshi P
4.0 4 years ago
Sakshi completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
Helpful for people aspiring to become entrepreneurs. power point presentations proved to b effective . the discussions students engaged in during sir james class was worth it.
1 person found
this review helpful
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Mohamed H
5.0 2 years ago
by Mohamed completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
Great course I have enjoyed it.

I liked the part of selecting an industry

it really focuses on the early beginning of an entrepreneur

excellent lecturer prof. J Green
Was this review helpful to you? Yes
Grace L
5.0 2 months ago
by Grace is taking this course right now, spending 2 hours a week on it and found the course difficulty to be very hard.
Soy una persona muy emprendedora que quiere salir adelante adaptandome a las diferentes situaciones que pueda encontrar en el camino.
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Anonymous
1.0 3 years ago
Anonymous is taking this course right now.
1 person found
this review helpful
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Sauro G
2.0 3 years ago
by Sauro completed this course.
1 person found
this review helpful
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Tom K
3.0 2 years ago
by Tom completed this course.
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Hchan H
2.0 3 years ago
by Hchan completed this course.
1 person found
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Bety Á
3.0 3 years ago
by Bety is taking this course right now.
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Anderson T
3.0 3 years ago
by Anderson completed this course.
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Kevin M
5.0 3 years ago
by Kevin is taking this course right now.
1 person found
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Nitin B
5.0 4 years ago
by Nitin completed this course, spending 12 hours a week on it and found the course difficulty to be hard.
1 person found
this review helpful
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Raphael F
3.0 2 years ago
Raphael completed this course.
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Medhat A
4.0 3 years ago
by Medhat is taking this course right now.
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Kevin@croombs.net K
5.0 4 years ago
by Kevin@croombs.net completed this course.
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  • 1

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