subject
Intro

Coursera: Digital Marketing Channels: The Landscape

 with  Rhiannon Clifton
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

Syllabus

Course Overview and Principles and Concepts
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.

The Changing Landscape
In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific.

Core Strategies
In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing.

Growing Trends and New Frontiers
In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies.

6 Student
reviews
Cost Free Online Course (Audit)
Subject Marketing
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 8-10 hours a week
Calendar 4 weeks long
Sign up for free? Learn how

Disclosure: To support our site, Class Central may be compensated by some course providers.

+ Add to My Courses
FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

Reviews for Coursera's Digital Marketing Channels: The Landscape
3.8 Based on 6 reviews

  • 5 stars 50%
  • 4 star 17%
  • 3 star 17%
  • 2 star 0%
  • 1 star 17%

Did you take this course? Share your experience with other students.

Write a review
  • 1
5.0 a year ago
by Okwukwe Davis Ihentuge completed this course.
A wonderful and resourceful course. A must program for anyone to be grounded in digital marketing.

My profound appreciation to the Program Director, Rhiannon Clifton. Looking forward to the next course

Was this review helpful to you? Yes
5.0 2 years ago
Anonymous audited this course.
1 person found
this review helpful
Was this review helpful to you? Yes
3.0 2 years ago
by Aitor Morgado completed this course.
0 person found
this review helpful
Was this review helpful to you? Yes
5.0 2 years ago
Anonymous is taking this course right now.
1 person found
this review helpful
Was this review helpful to you? Yes
4.0 3 years ago
by Pankaj Sharma is taking this course right now.
0 person found
this review helpful
Was this review helpful to you? Yes
1.0 2 years ago
Anonymous is taking this course right now.
0 person found
this review helpful
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free