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Entrepreneurship 1: Developing the Opportunity

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera

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  • Provider Coursera
  • Subject Entrepreneurship
  • $ Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

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Overview

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How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

Taught by

David Bell, Ethan Mollick, Laura Huang, David Hsu, Karl T. Ulrich, Lori Rosenkopf and Kartik Hosanagar

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Reviews for Coursera's Entrepreneurship 1: Developing the Opportunity
4.4 Based on 5 reviews

  • 5 stars 40%
  • 4 stars 60%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

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  • 1
Omar F
4.0 2 years ago
by Omar completed this course, spending 1 hours a week on it and found the course difficulty to be very easy.
Background: I have worked at a startup for the past 3 years, so I was already familiar with some concepts.

Content: the content is not difficult. In general, they are teaching you things that you must do to be successful at a startup, but nothing they teach will guarantee success. That's the difficulty of entrepreneurship. The key value of this and many other courses is to give you a framework of reference to use to brainstorm and evaluate new venture opportunities. It is very valuable to be able to draw from the professors' experiences when doing this.

Difficulty: easy.
Was this review helpful to you? Yes
Pallavi G
4.0 2 years ago
by Pallavi completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
it was a great course and there were lots of new things to learn in it.Also easy to understand and very interesting.
Was this review helpful to you? Yes
Derek S
5.0 4 months ago
Derek completed this course, spending 1 hours a week on it and found the course difficulty to be easy.
This is a very good class that’s part of a specialization that I highly recommend. The class is a little too easy at times, and I wish there were more assessments, however the content is excellent.
Was this review helpful to you? Yes
Khadda K
5.0 3 years ago
by Khadda completed this course.
1 person found
this review helpful
Was this review helpful to you? Yes
Pedro T
4.0 3 years ago
by Pedro completed this course.
1 person found
this review helpful
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  • 1

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