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Entrepreneurship 3: Growth Strategies

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera

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  • Provider Coursera
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

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Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability

Taught by

David Bell, Ethan Mollick, Laura Huang, David Hsu, Karl T. Ulrich, Lori Rosenkopf and Kartik Hosanagar

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Reviews for Coursera's Entrepreneurship 3: Growth Strategies
3.7 Based on 3 reviews

  • 5 star 0%
  • 4 stars 67%
  • 3 star 33%
  • 2 star 0%
  • 1 star 0%

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  • 1
Omar F
4.0 2 years ago
by Omar completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
Background: I have worked at a startup for the past 3 years, so I was already familiar with some concepts.

Content: it was very interesting. They use a lot of real companies to explore and understand the various tradeoffs involved when deciding on a growth model. I found it very helpful to review these and look into how the various startups I often hear about fit into these models.

Difficulty: easy. So long as you're paying attention, you should be able to grasp the concepts and learn them.
Was this review helpful to you? Yes
Tom K
3.0 a year ago
by Tom audited this course.
Was this review helpful to you? Yes
Pedro T
4.0 2 years ago
by Pedro audited this course.
Was this review helpful to you? Yes
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