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Introduction to Search Engine Optimization

University of California, Davis via Coursera

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  • Provider Coursera
  • Subject Marketing
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

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Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO.

You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

Taught by

Rebekah May

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Reviews for Coursera's Introduction to Search Engine Optimization
4.7 Based on 3 reviews

  • 5 stars 67%
  • 4 star 33%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

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  • 1
Vinisha B
4.0 2 years ago
by Vinisha completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
The course is really thorough from a beginners point of view. I came with some knowledge of SEO but it was outdated already and this course is pretty much up to date about what really is happening in the SEO landscape until 2015.

It talks about what kind of jobs you could land in the field of SEO and then goes on to explain how the SEO field came into the picture when Google started rolling out algorithms and the whole story gives you a nice peek into Google's mind and how people are trying to game the system. After having completed the course, I have the core idea of how SEO functions and best practices to follow. I am eager to finish the whole specialization because if this one course left me so much more knowledgeable than before I can't wait to soak up the rest of it.
2 people found
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Mohan K
5.0 2 years ago
by Mohan partially completed this course.
One of the best course in SEO. Clear, deep and practical. Completed two weeks now and I am really enjoying the course.
3 people found
this review helpful
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Cybele E
5.0 a year ago
by Cybele completed this course and found the course difficulty to be easy.
Very helpful introduction to SEO for beginners. I was able to finish the whole course in a couple of days.
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