Get started with custom lists to organize and share courses.

Sign up

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Leadership Communication for Maximum Impact: Storytelling

Northwestern University via Coursera

  • Provider Coursera
  • Subject Management & Leadership
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

Sign up to Coursera courses for free Learn how

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Syllabus

Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.

Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.

Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

Taught by

Ernest Duplessis, Hud Englehart, Candy Lee and Tom Collinger

Help Center

Most commonly asked questions about Coursera Coursera

Review for Coursera's Leadership Communication for Maximum Impact: Storytelling
3.0 Based on 1 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 100%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Sarah S
3.0 3 years ago
Sarah completed this course.
0 person found
this review helpful
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.