To support our site, Class Central may be compensated by some course providers.

  • Provider Coursera
  • Subject Marketing
  • $ Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

Taken this course? Share your experience with other students. Write review

Overview

Sign up to Coursera courses for free Learn how

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Taught by

Florian Zettelmeyer, Sanjay Khosla and Greg Carpenter

Help Center

Most commonly asked questions about Coursera Coursera

Review for Coursera's Leadership Through Marketing
5.0 Based on 1 reviews

  • 5 star 100%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Mohamed M
5.0 3 years ago
by Mohamed completed this course.
2 people found
this review helpful
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.