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Presentation skills: Speechwriting and Storytelling

Tomsk State University via Coursera

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  • Provider Coursera
  • Subject Communication Skills
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 6 weeks long

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Overview

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“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why?
Most public speaking courses focus on “how” instead of “what & why”. How to stand, walk and talk during delivery with little attention paid to “what” — the quality of storytelling itself. Thereby a usual result is a looking slightly confident speaker with mesmerizing voice delivering an obscure mess of facts, figures and claims.

In this course we take a more systematic approach, focusing on the content. How to structure your ideas, facts and data into a logical convincing story using a narrative structure. This course covers fundamentals of scriptwriting, packing, argumentation and language.

This course is not about how to fabricate a catching tale, but rather how to structure your ideas, facts and data into an interesting story you are going to tell during your presentation.

Syllabus

Part 1: Setting the goals
This week is about setting proper goals for a presentation. Most people don’t set any proper goals when preparing for a presentation. That’s an error we are going to fix this week.

Part 2: Sustaining interest
This week is about the storytelling and how to apply it to your presentation content. What a story is in a nutshell. Why stories are the best form of conveying information. How to create a conflict. How to sustain interest of the audience during your middle part of the presentation.

Part 3: Providing evidence
This week is about evidence. If you have no evidence supporting your Problem and Solution — that means you have nothing to talk about. We are going to talk about stories as arguments and how to make engaging arguments using statistics (numbers are not boring!) and logical reasoning. Using a proper valid evidence gives you confidence and makes your script convincing.

Part 4: The middle
This week is about organizing the middle part of your presentation. Too often it becomes too complex, too long, too unstructured. So we are going to talk about appropriate number of sub-parts in your middle part , ways of organizing your data using LATCH method, using metaphors and analogies to make your messages vivid and easy to grasp for the audience.

Part 5: The language of the presentation
This week is about language you speak or write slides with. Concrete vs abstract words. Common everyday words vs jargon. Active voice vs passive voice. Short sentences vs long sentences. One mistake often made — to speak as you write. Such approach leads to vague, long and unclear messages. We are going to fix this.

Part 6: The beginning and the end
This week has two topics: 1. how to start your presentation (Introduction part), how to gain trust and remove confusion in the beginning and 2. A detailed summary of all the things we mentioned in the previous weeks.

Taught by

Alexei Kapterev

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Reviews for Coursera's Presentation skills: Speechwriting and Storytelling
4.8 Based on 43 reviews

  • 5 stars 79%
  • 4 stars 19%
  • 3 star 2%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

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  • 1
Anonymous
5.0 10 months ago
Anonymous is taking this course right now.
I really enjoy the videos. They are easy to understand but also really helpful.

The tasks are rather difficult, but how else can you learn?..
Was this review helpful to you? Yes
Ekaterina S
5.0 7 months ago
by Ekaterina is taking this course right now, spending 5 hours a week on it and found the course difficulty to be medium.
I have just entered the course but I am alread experiencing feelings of gratitude towards its creators. This is such a simple but genius idea for the lecturer to present the material in the form of presentation, slides, it's like teaching us from the very first steps how it all should be done. I am now getting ready for my first assignment, hope it will be a success!
Was this review helpful to you? Yes
Anonymous
5.0 6 months ago
Anonymous completed this course.
The course presents modern methods of presentation skills but in a way you can incorporate your own creativity. I especially loved the study cases as I was able to understand concepts better.

I left better than I came in-way better!
Was this review helpful to you? Yes
Anonymous
5.0 6 months ago
Anonymous is taking this course right now.
Very Interesting, it may change you way to do presentation

Presentation are done in very simple and captive way

the presenter is very skillful and has expertise on the subject
Was this review helpful to you? Yes
Anonymous
3.0 7 months ago
Anonymous completed this course.
While I learned from this course, it was at times a very frustrating experience. The course is presented in English, but often not properly written English. If non-native speakers are to improve skills, how can they do it when they're reading poor examples of written English?

Typos in test questions often changed the meaning of the questions to the point that it was impossible to choose the right answers. You can take the tests again and again until you pass. But if the tests were proofread before posting, students would be able to pass more quickly. It's not that the test questio…
Was this review helpful to you? Yes
Jorge R
4.0 4 weeks ago
by Jorge completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
For sure this is a good way to learn how to present without making casualties. You will learn how to organize your presentation in order to make it relevant.

This course won't become you in a good presenter or lecturer, but you will learn how to do it. It's your work to become a good lecturer.

Don't hesitate and take this course!
Was this review helpful to you? Yes
Anonymous
5.0 6 months ago
Anonymous is taking this course right now.
Excellent course. Pertinent, practical and helpfull.

It'sa a 6 week duration course with a lot of homerwork in comparison to other courses on Coursera but it's for the best.

The course is well-built and the teacher is funny, interesting and seems to know what he's talking about (I need to doubt because it's what is teach us :) )
Was this review helpful to you? Yes
Noha B
5.0 6 months ago
Noha is taking this course right now, spending 2 hours a week on it and found the course difficulty to be easy.
The course is very useful, informative and motivating too! t gives valuable information with examples and practical solution which can be applied right away. This is the kind of course that makes me feel I leveraging my time and I'd like to thank the lecturer so much about the good preparation and delivery.
Was this review helpful to you? Yes
Nika C
5.0 7 months ago
by Nika is taking this course right now, spending 6 hours a week on it and found the course difficulty to be medium.
This is just what I was searching for... At first I was afraid that I would give up the course like many other things I start and can't finish. But it was too interesting to abandon. Clear speech, instructions and ideas from the presenter have helped me a lot to learn about speech presenting. Thanks!
Was this review helpful to you? Yes
Anonymous
5.0 6 months ago
Anonymous is taking this course right now.
I have taken four other Coursera courses. I have found the content of those courses to have been quite good, even excellent. But this is the best presented one, hands down. I haven't finished the course yet so I can't speak about all of the content, but I would definitely recommend it.
Was this review helpful to you? Yes
Anonymous
4.0 2 months ago
Anonymous partially completed this course.
I think that it is really good presentation. I really like speaker's accurasy as well as the way that he presents the slides. If I had to underline something, is that during the presentations there are too many case studies, which is something time consuming.

4/5 stars :)
Was this review helpful to you? Yes
Belén S
5.0 4 months ago
Belén completed this course, spending 4 hours a week on it and found the course difficulty to be hard.
I love this course! I have learned so much about presentations! The tests and homework is way hard but it encourages me to keep on learning. the professor is great! He is serious mostly but he also makes jokes time to time and I like how determined he is to help others learn.
Was this review helpful to you? Yes
Andrea B
4.0 4 months ago
Andrea is taking this course right now, spending 3 hours a week on it and found the course difficulty to be easy.
I think i should wait at least half course to write a proper review and not as suggested by coursera to review it after just one week from the beginning.

right now it seems interesting both how it is structured and the trainer is explained in an effective and clear way.
Was this review helpful to you? Yes
Dmitry Z
5.0 6 months ago
by Dmitry is taking this course right now, spending 6 hours a week on it and found the course difficulty to be medium.
I'm a manager in a big company so such skills as giving a good presentation are very crucial. I have already learned a lot after passing 4 weeks of the course. 2 more weeks left. The teacher is quite eloquent and logical. Looking foward to further classes !
Was this review helpful to you? Yes
Mario S
5.0 3 months ago
by Mario is taking this course right now, spending 1 hours a week on it and found the course difficulty to be medium.
Pretty good course. Best I've seen on the topic of storytelling and presenting. What I like the most is the instructor's attitude. He is very enthus and caring about the subject matter and -it seems- the students. Kudos on a product made with love and care.
Was this review helpful to you? Yes
Anonymous
5.0 5 days ago
Anonymous completed this course.
I loved the lectures, the structure and the material of the course. I was taking a lot of notes during the lectures, to which i could turn after the course for reference. Really practically oriented, helping me in my current consultant position.
Was this review helpful to you? Yes
Anonymous
4.0 2 months ago
Anonymous partially completed this course.
The course is very wonderful and interesting. in fact it helps a number of people to prepare for the presentations and speech writing, and in this regard it is very useful. However, the course is likely to confuse people who are not used to literature.
Was this review helpful to you? Yes
Yoselyn P
5.0 3 months ago
Yoselyn partially completed this course, spending 5 hours a week on it and found the course difficulty to be easy.
It was easy to undersatnd the structure and the meaning to know how to present your ideas in public. The videos, slides and information was so interesting and useful to get better skills and knowledge about the topic.

I totally recommend this course.
Was this review helpful to you? Yes
Erica A
5.0 6 months ago
Erica is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.
This course is extremely interesting and teaches by example, which I find the best way to really understand something. I sat and watched all the videos from week 1 at once, because it was too interesting to stop!
Was this review helpful to you? Yes
Galina K
5.0 a month ago
Galina is taking this course right now.
I like this course a lot. Thirst of all thank you Alexey Kapterev. You've done a great job. Good structure. Good slides. Good English. Good and friendly style of teaching. Thank you for a very good course.

Was this review helpful to you? Yes
  • 1

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