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Proyecto capstone estrategia de marketing

IE Business School via Coursera

  • Provider Coursera
  • Subject Marketing
  • Cost Paid Course
  • Session Upcoming
  • Language Spanish
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 5 weeks long
  • Learn more about MOOCs

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Overview

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En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.

Syllabus

Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".


Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.


Desarrollando la estrategia de marketing a través del posicionamiento.


Adaptar el marketing mix a la estrategia: producto, precio, place (lugar) y promoción.


Resultados esperados e implementación de su plan de marketing.


Taught by

Ramon Diaz-Bernardo

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