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Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments.
Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods.
We hope to take away some prejudice, and enthuse many students for qualitative research.