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Research Report: Delivering Insights

University of California, Davis via Coursera

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  • Provider Coursera
  • Subject Marketing
  • $ Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 3-5 hours a week
  • Start Date
  • Duration 4 weeks long

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Overview

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You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision?

In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.

Taught by

Robin Boyar and Ashwin Aravindakshan, PhD

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