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Strategic Business Management - Microeconomics

University of California, Irvine via Coursera

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  • Provider Coursera
  • Subject Strategic Management
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-3 hours a week
  • Start Date
  • Duration 11 weeks long

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Overview

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This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

Syllabus

Introduction to Microeconomics for Managers


Supply and Demand


An Introduction to Consumer Theory


Production Theory


Perfect Competition


Monopoly and Monopolistic Competition


Oligopoly and Strategic Management


Strategic Capital Finance


Land, Labor, and Organizational Behavior


Public Goods, Externalities, and Income Redistribution


Finals Week


Taught by

Stephane Muller and Dr. Peter Navarro

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