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Strategic Innovation: Building and Sustaining Innovative Organizations

University of Illinois at Urbana-Champaign via Coursera

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  • Provider Coursera
  • $ Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

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Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers.

At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success.

Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions.

Taught by

Raj Echambadi

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Review for Coursera's Strategic Innovation: Building and Sustaining Innovative Organizations
5.0 Based on 1 reviews

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Sd S
5.0 6 months ago
by Sd completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
premise: I work in a consulting company.

Once I completed the course, I adopted the entire knowledge and frameworks in the actual workflow to improve my business successfully.

The lessons are engaging, clear and thorough; the tutors? awesome.

Assignments can be challenging, especially if you have no prior background in business.

In my personal top list of courses, for the incredible added value and the quality of the lessons/study material offered. I consider this course a shining gem from University of Illinois.

Definitely recom…
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