To support our site, Class Central may be compensated by some course providers.

Sustainable Innovation for Subsistence Marketplaces

University of Illinois at Urbana-Champaign via Coursera

students interested
This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constrained contexts to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative, and apply it in any context. The course will involve virtual immersion in subsistence contexts, emersion of unique insights, bottom-up design, innovation and enterprise. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan.

Upon successful completion of this course you will be able to:
• Develop an understanding of subsistence marketplaces
• Design solutions for subsistence marketplaces
• Develop enterprise plans to implement solutions for subsistence marketplaces
• Apply the bottom-up approach for subsistence marketplaces as well as other contexts

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Taught by

Madhu Viswanathan
Cost Free Online Course (Audit)
Pace Upcoming
Provider Coursera
Language English
Certificates Paid Certificate Available
Calendar 4 weeks long
Sign up for free? Learn how
+ Add to My Courses
FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

Reviews for Coursera's Sustainable Innovation for Subsistence Marketplaces
Based on 0 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.