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The Search for Great Ideas: Harnessing creativity to empower innovation.

Michigan State University via Coursera

0 Reviews 111 students interested
  • Provider Coursera
  • Subject Entrepreneurship
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 3 weeks long
  • Learn more about MOOCs

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Overview

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Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

At the end of this course learners will be able to:
-build a resource inventory from which they can assess and create market opportunities;
-pursue market opportunities consistent with personal passions and capabilities; and
-triage potential ideas in terms of which have the greatest potential for commercial and personal success.

Taught by

David Wheeler, Forrest S. Carter and Ken Szymusiak

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