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Viral Marketing and How to Craft Contagious Content

University of Pennsylvania via Coursera

students interested
  • Provider Coursera
  • Subject Marketing
  • $ Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 4 weeks long

Taken this course? Share your experience with other students. Write review

Overview

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Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

Taught by

Jonah Berger

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Reviews for Coursera's Viral Marketing and How to Craft Contagious Content
4.2 Based on 15 reviews

  • 5 stars 47%
  • 4 stars 27%
  • 3 stars 27%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Enrico G
5.0 2 years ago
by Enrico completed this course.
I found this to be extremely helpful. Excellent content. The audio though was weak. Not sure why it is 4 weeks. This can be completed in one sitting. Nonetheless, great use of stories on other famous brands to highight the topic being discussed.
Was this review helpful to you? Yes
Minna E
3.0 a year ago
by Minna completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
This was an easy-to-follow -course with some nice knowledge about viral marketing and what kind of content people share (or don't) . Maybe it was not exactly what I was searching for, but interesting enough to keep me aboard even so.
Was this review helpful to you? Yes
Anonymous
5.0 2 years ago
Anonymous completed this course.
nice and interesting course. simple explanations and good examples! very interesting if you work with social media and in the field of PR. Thank you for a great course.
Was this review helpful to you? Yes
Anonymous
5.0 6 months ago
Anonymous completed this course.
The course was excellent, I really liked the way that it was presented and the examples he used. my only recommendation is to improve the audio, the quality was very low.

Was this review helpful to you? Yes
Vipin P
4.0 6 months ago
Vipin completed this course, spending 3 hours a week on it and found the course difficulty to be medium.
It was a nice course. I had already read the book so it was a summary for me. Enjoyed this small course and ways to craft the contagious contents.
Was this review helpful to you? Yes
Peter O
3.0 3 years ago
by Peter completed this course.
1 person found
this review helpful
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Megan L
3.0 2 years ago
by Megan completed this course.
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Will G
3.0 3 years ago
by Will completed this course.
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Shannon O
5.0 2 years ago
by Shannon completed this course.
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Gian L
5.0 2 years ago
Gian completed this course.
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Karla R
4.0 2 years ago
by Karla completed this course.
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Enrica R
4.0 2 years ago
Enrica completed this course.
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Anjin H
5.0 2 years ago
by Anjin completed this course.
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Pam G
5.0 2 years ago
Pam completed this course.
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Sławomir J
4.0 2 years ago
by Sławomir completed this course.
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  • 1

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