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Digital Branding and Engagement

Curtin University via edX

students interested
  • Provider edX
  • Subject Marketing
  • $ Cost Free Online Course
  • Session Self Paced
  • Language English
  • Certificate $99 Certificate Available
  • Effort 3-4 hours a week
  • Start Date
  • Duration 4 weeks long

Taken this course? Share your experience with other students. Write review

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Taught by

Sonia Dickinson

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Reviews for edX's Digital Branding and Engagement
3.0 Based on 11 reviews

  • 5 stars 36%
  • 4 star 9%
  • 3 star 9%
  • 2 star 9%
  • 1 stars 36%

Did you take this course? Share your experience with other students.

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  • 1
Ravi P
1.0 3 years ago
by Ravi is taking this course right now and found the course difficulty to be medium.
I signed up for this course some time back. It was supposed to start from 1st July,2015. However, it is 2ndJuly, 2015 today and the course is yet to begin. I cannot see any information/ announcement. No mention of where will the course ware be available.

Not happy.
1 person found
this review helpful
Was this review helpful to you? Yes
Anonymous
3.0 2 years ago
Anonymous completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
It's a good course to start with Social Media Marketing, though it gets a bit repetitive by the last module and is in some serious need of an update on some articles.
Was this review helpful to you? Yes
Anonymous
2.0 3 years ago
Anonymous is taking this course right now.
Same as other reviewer, said class is In Progress, but see no course information. Could've sent an email or updated those interested who'd bothered to sign up.
Was this review helpful to you? Yes
Jefferson R
5.0 3 years ago
by Jefferson partially completed this course.
0 person found
this review helpful
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Katryna B
4.0 2 years ago
Katryna completed this course.
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Katryna B
5.0 2 years ago
Katryna completed this course.
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Anonymous
1.0 2 years ago
Anonymous dropped this course.
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Raghav R
1.0 3 years ago
by Raghav dropped this course.
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Mostafa S
5.0 3 years ago
by Mostafa is taking this course right now.
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Abdul K
5.0 3 years ago
by Abdul is taking this course right now.
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Justin D
1.0 3 years ago
by Justin dropped this course.
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  • 1

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