subject

edX: Marketing Analytics

 with  Kamel Jedidi and Asim Ansari
Sponsored
Internet of Things
University of Technology Sydney via Open Learning

Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.

Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:

  • customer relationship management;
  • market segmentation;
  • value creation;
  • communication;
  • monetization.

You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.

Syllabus

Week 1: Introduction to Marketing Analytics and Customer Analysis 

Week 2: Market Segmentation 

Week 3: Preference measurement 

Week 4: Consumer Choice Models 

Week 5: Customer Lifetime Value 

Week 6: New Product Decisions 

Week 7: New Product Decisions 

Week 8: New Product Decisions 

Week 9: Pricing Analytics and Optimization 

Week 10: Pricing Analytics and Optimization 

Week 11: Advertising 

Week 12: Sales Promotions and Course Review

0 Student
reviews
Cost Free Online Course
Pace Upcoming
Subject Marketing
Institution Columbia University
Provider edX
Language English
Certificates $375 Certificate Available
Hours 8-10 hours a week
Calendar 12 weeks long

Disclosure: To support our site, Class Central may be compensated by some course providers.

+ Add to My Courses
FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

Reviews for edX's Marketing Analytics
Based on 0 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free