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Monetize Android Apps with Business Models

Galileo University via edX

students interested
  • Provider edX
  • Subject Mobile Development
  • $ Cost Free Online Course
  • Session Upcoming
  • Language English
  • Effort 4-5 hours a week
  • Start Date
  • Duration 5 weeks long

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Overview

Learn how to monetize Android apps without adversely affecting the user experience. We will present the best practices of advertising, monetizing and publishing your Android app. We will also present an introduction to business models that will help you make money from an app using Google AdMob, Google’s mobile advertising platform specifically designed for mobile apps.

This course is part of the GalileoX Android Developer MicroMasters Program that is specifically designed to teach the critical skills needed to be successful in this exciting field and to prepare you to take the Google Associate Android Developer Certification exam. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the four courses as well as the Final Project.

Syllabus

Lesson 1: Introducing Monetization

  • Why and How to monetize your application
  • Make a product: solve a problem!
  • Successful apps use cases
  • App markets and distribution models
  • Developing a monetization plan

Lesson 2: Business Models

  • Monetization Strategies
  • Important metrics on monetization
  • Optimize your model
  • Case Study

Lesson 3: Enterprise App Monetization

  • Building a strategy
  • Pricing and models
  • Case Study 

Lesson 4: Technical implementation on Android

  • Analytics and reporting
  • Notifications
  • Onboarding process
    • Invites
    • Dynamic Links
    • App Indexing
  • AdMob Introduction
  • Introduction to models to make money from an app and Google AdMob
  • Create code to display Banner and Interstitial ads in an app

Taught by

Luis Betancourt (GME)

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