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Retail Fundamentals

Dartmouth via edX

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Overview

In this course, part of the Retail Management Professional Certificate program, you will learn the four key components of the retail business:

  • Demand forecasting,
  • Inventory management
  • Assortment planning
  • Pricing decisions

You will learn about the different challenges that retailers face and have the opportunity to explore methods and techniques available to address these challenges. You will also have access to simulation tools to better internalize the concepts.

The course will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn. At the end of the course you, will be able to make better decisions at every step of the retail process.

We have designed this course to suit a wide variety of participants, from retail owners and store managers, to undergrad business majors or specialists in retail. 

Syllabus

Week 1: Demand Forecasting

  • Introduction to Forecasting
  • Forecasting With History
  • Forecasting Without History
  • Measuring Uncertainty
  • Forecasting Aggregation and Lead Time
  • Common Pitfalls in Forecasting

Week 2: Inventory Management

  • Retailers as Inventory Managers
  • Drivers and Cost of Inventory
  • Balancing Ordering and Holding Costs
  • Selling Under Uncertainty: The Newsvendor Model
  • Safety Inventories

Week 3: Assortment Planning

  • Introduction to Assortment Planning
  • Breath and Basket Effect
  • Depth and Category Management
  • Variety Trade Offs
  • Customer's Assortment Perception

Week 4: Pricing Decisions

  • Introduction to Pricing Decisions
  • Setting Retail Prices
  • The Right Price
  • Promotions and Discounts
  • Price Perception

Taught by

Santiago Gallino and Antonio Moreno-Garcia

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