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FutureLearn

Digital Skills: Social Media

Accenture via FutureLearn

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.

Learn how to effectively use social media for business

What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.

You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.

Syllabus

  • Social media and business
    • Getting started
    • Introduction to social media
    • Social media journey
    • Weekly round-up
  • Using social media platforms and measuring your success
    • Top tips for using social media platforms
    • Measuring success
    • Social media career
    • Weekly round-up

Taught by

Mark S

Reviews

4.4 rating, based on 8 Class Central reviews

4.7 rating at FutureLearn based on 1394 ratings

Start your review of Digital Skills: Social Media

  • Very, very easy and basic course, did not get any value out of it, felt more like a buzzfeed article rather than a course. Waste of time
  • Kashif Ali Rahman
    I recently had the pleasure of completing an outstanding Social Media Marketing Online Course, and I cannot recommend it highly enough! This course has truly exceeded my expectations in terms of content, instructor expertise, and overall learning ex…
  • i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it i love it
  • Anonymous
    Good course to be learning and it is self-paced where you get to choose when you want to complete the course. There are videos and interactive elements where you can comment and like other people's comments as well as 2 quizzes that assesses your knowledge from what you have learnt. Overall, it is a great course for beginners who are utilising social media for their business and want to gain tips and strategies to having a competitive edge.
  • Profile image for Buddhi Praveen
    Buddhi Praveen
    I loved this course because of the methodology and how easy it made learn all the content. It is so easy you don't feel an obligation to complete de course.Super Course Very Help full for others
  • Gustavo Gomes De Menezes
    Estar dispostos a experimentar novas tecnologias; adotar as ferramentas certas que podem facilitar as tarefas rotineiras e aumentar a colaboração no ambiente de trabalho; e também ter a flexibilidade e capacidade de adaptação para aprender novos processos.
  • I loved this course because of the methodology and how easy it made learn all the content. It is so easy you don't feel an obligation to complete de course.
  • Anonymous
    Relevant information, could have been more advanced, but it is very good for a beginner to understand how social media works for a company, brand.

    Nicely done, Accenture!

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