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Digital Skills: Web Analytics

Accenture via FutureLearn

students interested
  • Provider FutureLearn
  • Subject Marketing
  • $ Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2 hours a week
  • Start Date
  • Duration 2 weeks long

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Overview

Explore the world of analytics and develop skills to grow your career

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Taught by

Matthew O'Kane

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