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First Steps in Data Science with Google Analytics: Bridging Business to Technical Experts

UNESCO via FutureLearn

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Overview

Get your start in the field of data science by learning to use Google Analytics.

In a world where decisions are increasingly data-driven, an understanding of data science can take you a long way. This course assumes no specialist prior knowledge and can quickly teach you to be the bridge in your organisation between analytics experts and other functions.

You’ll be introduced to data science through Google Analytics, an industry standard. You’ll learn how to create and use tracking codes, and to view the types of data it produces. By the end of the course, you’ll have new practical skills you can use immediately and will be ready to take your next steps in data science.

This course has value to anyone in an organisation that does business online. A grounding in data science can help you to understand how well your business is doing. It would also appeal to young people looking for their first job, as these in-demand skills will give you a strong head start.

Taught by

Jeffrey Johnson

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