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SMEs and New Markets: Trade, the Chinese Powerhouse and Online Opportunities

Deakin University via FutureLearn

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Overview

Learn about emerging high-growth markets and how to do business with them

Your existing local customers may be reliable, but the opportunity to really turbocharge your business could be found elsewhere - perhaps offshore, in emerging economic powerhouses like China, or out of sight but in easy reach via the internet.

This course will help you to find and tap into these high-growth, high-potential market segments. You’ll examine a range of new market opportunities, and the tools and knowledge needed to access them. You’ll also learn how to build the capacity to properly serve these markets, and where to find the support to help you succeed.

This course is for current or aspiring small business owners and managers looking to enter new high-growth markets. It would also be of interest to those looking to explore doing business in China.

Taught by

Bruce Billson

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