Overview
This course provides an introduction to marketing, covering topics such as market research, consumer behavior, branding, and marketing strategies. Students will learn how to analyze markets, understand consumer needs, and develop effective marketing plans. The course uses a combination of lectures, case studies, and practical exercises to help students apply marketing concepts in real-world scenarios. This course is designed for individuals who are new to marketing or looking to enhance their understanding of key marketing principles.
Taught by
Yannik St-James and Johanne Brunet