Get started with custom lists to organize and share courses.

Sign up

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

The Location Advantage

Esri via Independent

4 Reviews 617 students interested

Taken this course? Share your experience with other students. Write review

Overview

Location analytics uses the locational component of business data to improve users' understanding of their market, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. This free, instructor-led MOOC explores the capabilities of Esri Business Analyst Online.

Syllabus

Section 1

The Location Advantage in Business

This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.

Section 2

Understanding Market Opportunity

Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.

Section 3

Choosing the Right Location

Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.

Section 4

Understanding Your Customer

Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.

Section 5

Improving Supply-Chain Management with Spatial Analysis

In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.

Section 6

Avoiding Risk with Location-Based Decision Making

The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.

Class Central Charts

Reviews for The Location Advantage
5.0 Based on 4 reviews

  • 5 stars 100%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Anonymous
5.0 3 years ago
Anonymous completed this course.
Disclaimer: I work at Esri.

This is a great course for business school students or graduates, or anyone interested in how GIS and location analysis can be applied to business.

Next offering is 9/7/16, and it will be about every six months after that. Keep an eye on the landing page for dates and details.

http://www.esri.com/mooc/location-advantage
Was this review helpful to you? Yes
Anonymous
5.0 8 months ago
Anonymous completed this course.
No matter what industry you are in, I think this course serves as a good first step in learning about how location matters to any business. They provide exercise each week and you get to play around with the software, which is quite fun if you like maps, data and imagery. A class forum is there for students to ask & answer questions, and the instructors are monitoring it as well to assist us. I really enjoyed this MOOC!
Was this review helpful to you? Yes
Anonymous
5.0 9 months ago
Anonymous completed this course.
Great Course for someone very unfamiliar with where the information derives from. I utilize applications laid across data sets and query against the information. Queries are for reporting to users only and not for forecasting only total number reporting/no analysis.

I consider myself completed - not able to submit survey on any ie11, firefox, chrome etc
Was this review helpful to you? Yes
Anonymous
5.0 9 months ago
Anonymous completed this course.
A six week class that gives a thorough introduction to using Business Analyst and ArcGIS Online software in the frame of business issues. This class shows how location skills make sense for businesses of all kinds. You will learn technical geography skills as well as business applications of the skills. Well suited to a global economy.
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.