Location analytics uses the locational component of business data to improve users' understanding of their market, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. This free, instructor-led MOOC explores the capabilities of Esri Business Analyst Online.
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The Location Advantage
Esri via Independent
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- Provider Independent
- Subject Marketing
- Cost Free Online Course
- Session Finished
- Language English
- Effort 2-3 hours a week
- Start Date
- Duration 6 weeks long
- Learn more about MOOCs
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Overview
Syllabus
Section 1
The Location Advantage in BusinessThis lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.
Section 2
Understanding Market OpportunityMarket planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.
Section 3
Choosing the Right LocationWhere you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.
Section 4
Understanding Your CustomerMarketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.
Section 5
Improving Supply-Chain Management with Spatial AnalysisIn this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.
Section 6
Avoiding Risk with Location-Based Decision MakingThe identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.
Reviews
for The Location Advantage
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Anonymous
3 years ago
completed this course.
Disclaimer: I work at Esri.
This is a great course for business school students or graduates, or anyone interested in how GIS and location analysis can be applied to business.
Next offering is 9/7/16, and it will be about every six months after that. Keep an eye on the landing page for dates and details.
http://www.esri.com/mooc/location-advantage
This is a great course for business school students or graduates, or anyone interested in how GIS and location analysis can be applied to business.
Next offering is 9/7/16, and it will be about every six months after that. Keep an eye on the landing page for dates and details.
http://www.esri.com/mooc/location-advantage
Was this review helpful to you?
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Anonymous
8 months ago
completed this course.
No matter what industry you are in, I think this course serves as a good first step in learning about how location matters to any business. They provide exercise each week and you get to play around with the software, which is quite fun if you like maps, data and imagery. A class forum is there for students to ask & answer questions, and the instructors are monitoring it as well to assist us. I really enjoyed this MOOC!
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Anonymous
9 months ago
completed this course.
Great Course for someone very unfamiliar with where the information derives from. I utilize applications laid across data sets and query against the information. Queries are for reporting to users only and not for forecasting only total number reporting/no analysis.
I consider myself completed - not able to submit survey on any ie11, firefox, chrome etc
I consider myself completed - not able to submit survey on any ie11, firefox, chrome etc
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Yes
Anonymous
9 months ago
completed this course.
A six week class that gives a thorough introduction to using Business Analyst and ArcGIS Online software in the frame of business issues. This class shows how location skills make sense for businesses of all kinds. You will learn technical geography skills as well as business applications of the skills. Well suited to a global economy.
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