In this course, you will learn about the culture, strategy and processes associated with managing digital products in newsrooms and journalistic settings.
Module 1: Background and History of Product Management
Cindy Royal, Professor and Director, Media Innovation Lab, School of Journalism and Mass Communication, Texas State University
Module 1 will cover:
Definition, history and background of product management
Product management terminology
Examples of digital media products
Module 2: Developing Product Management Culture and Strategy
Aron Pilhofer, James B. Steele Chair in Journalism Innovation at Temple University, formerly Executive Editor of Digital at The Guardian and Associate Managing Editor for Digital Strategy at The New York Times
Module 2 will cover:
Product management in a newsroom versus a technology company
Getting buy-in throughout the organization
Tools that work and some that don’t
Challenges to product management culture in a media company
Module 3: Executing a Product Management Strategy
Becca Aaronson, Product Manager, Texas Tribune
Module 3 will cover:
Connecting brand goals, technical resources and user experience
Collaboration tools and design thinking exercises you can use
Tips on establishing influence without authority
Module 4: Best Practices in Product Management Strategy
Cindy Royal will interview several product leaders in media organizations and identify additional resources for further exploration of this topic.
MOOCs stand for Massive Open Online Courses. These arefree online courses from universities around the world (eg. StanfordHarvardMIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you. They also have student discussion forums, homework/assignments, and online quizzes or exams.