This 4-module MOOC provides an introduction to ‘Social-Local-Mobile" marketing concepts. SoLoMo has become a top priority for major brands around the world, due to mass consumer adoption of smartphone and tablet technologies. Topics of this course will include: defining the mobile consumer; key trends in shopper behavior; and new metrics that measure the impact of SoLoMo on the fashion industry
MOOCs stand for Massive Open Online Courses. These arefree online courses from universities around the world (eg. StanfordHarvardMIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you. They also have student discussion forums, homework/assignments, and online quizzes or exams.