subject
Intro

Coursera: Digital Marketing Channels: The Landscape

 with  Rhiannon Clifton
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

Course Overview and Principles and Concepts
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.

The Changing Landscape
In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific.

Core Strategies
In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing.

Growing Trends and New Frontiers
In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies.

6 Student
reviews
Cost Free Online Course (Audit)
Pace Upcoming
Subject Marketing
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 8-10 hours a week
Calendar 4 weeks long
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What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
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To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

6 reviews for Coursera's Digital Marketing Channels: The Landscape

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7 months ago
Okwukwe Davis Ihentuge completed this course.
A wonderful and resourceful course. A must program for anyone to be grounded in digital marketing.

My profound appreciation to the Program Director, Rhiannon Clifton. Looking forward to the next course

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2 years ago
Pankaj Sharma is taking this course right now.
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2 years ago
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2 years ago
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a year ago
Aitor Morgado completed this course.
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2 years ago
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