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Intro

Coursera: Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

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Cornell University via eCornell
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.

Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.

Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.

Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.

21 Student
reviews
Cost Free Online Course (Audit)
Subject Data Analysis
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 8-10 hours a week
Calendar 4 weeks long
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21 reviews for Coursera's Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

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2 out of 2 people found the following review useful
2 years ago
Gabriel Fig completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
*edited review* I decided to update this review because I felt that my previous review was too critical. Yes, this course had some technical glitches in the early phases and it took longer than I would have liked to be fixed, but the content is very solid (and those glitches have been fixed by the way). It's a great Read More
*edited review*

I decided to update this review because I felt that my previous review was too critical. Yes, this course had some technical glitches in the early phases and it took longer than I would have liked to be fixed, but the content is very solid (and those glitches have been fixed by the way).

It's a great supplement to the Marketing Analytics in Theory course that precedes it.
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3 out of 3 people found the following review useful
2 years ago
Ravi Prakash completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
This was great experience. Professor Kevin shared a wealth of knowledge about Digital Aanalytics. A big thanks to Professor Kevin and Coursera for making all this possible for us.
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2 out of 2 people found the following review useful
2 years ago
Lonny O'brien completed this course.
Great course, I really enjoyed the structure, examples, frameworks and practical examples. I was able to apply many of the lessons immediately in my day-to-day work.
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2 out of 2 people found the following review useful
2 years ago
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Anonymous completed this course.
I really liked the thoroughness of the course structure and the facilitator's methodology of presenting was engaging yet easy to understand.
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a year ago
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Anonymous completed this course.
Prof. Hartman is a very competent professor. In his lectures, you could see that he has a wealth of knowledge about this subject. What I like about his course is that he provided a very good and structured framework and the suggested readings are all very helpful in learning more about the course topics. Perhaps the on Read More
Prof. Hartman is a very competent professor. In his lectures, you could see that he has a wealth of knowledge about this subject. What I like about his course is that he provided a very good and structured framework and the suggested readings are all very helpful in learning more about the course topics. Perhaps the only suggestion I would make to this course is that to make it more powerful, provide case studies for hands-on practice in analysis. Overall, it was a good course.
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9 months ago
Alejandro Matheu completed this course, spending 12 hours a week on it and found the course difficulty to be hard.
Really good course, very complete, but i think is not for beginners, some topics were very hard, so I had to investigase much more of what the course professor recommended. The Professor incredible, he really knows what is he talking about. Very easy to understand. I loved the course. I recommended it. I didn't gi Read More
Really good course, very complete, but i think is not for beginners, some topics were very hard, so I had to investigase much more of what the course professor recommended.

The Professor incredible, he really knows what is he talking about.

Very easy to understand.

I loved the course. I recommended it.

I didn't give 5 stars, because I think is to hard, and isn't for beginners.
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2 years ago
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Anonymous completed this course.
The course is rightly sized with the relevant content with inputs adequate enough to get a hands on experience on the usage of required tools. Helped me to analyse the real time issues faced in my own workplace. Would be quite an interesting module for Data savy guys digging the digital data with a thirst for an insight...!
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a year ago
Sivabharath completed this course.
I got a very deep understanding from the cours of Digital Marketing in Practice. Whatever I've learnt in the previous lesson/course was really helpful in completing this session. I'm very happy to be he part of MOOC's and thanks to coursera and Illinois. Really It's going to help me in my career.

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a year ago
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Anonymous completed this course.
A solid course with real life examples to guide you in the learning process. Highly recommended for all marketers especially helpful with social media metrics to be measured and the reasons for this
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a year ago
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Anonymous completed this course.
Highly recommended for those who wants to have a deep insight on digital analytics. I found the MAP particularly helpful to work through from planning to digital visualization stage.
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a year ago
Yinghong Chen completed this course, spending 7 hours a week on it and found the course difficulty to be medium.
Great instructor. Who else is better to learn from than the google marketing guru? I am very happy I chose this course. Now I am not a digital marketing know nothing kind of person!

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2 years ago
Carlos Alvarez completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Great content. It's a great introduction into the world of digital marketing, the tools used in the real world and how you go about collecting and analyzing data.
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a year ago
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Anonymous completed this course.
I expected this course to have more practice and examples and to go deeper in the different topics. The practical assignments didn't teach me much.
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2 years ago
Mick Rodgers completed this course.
A great course for anyone into data analytics, Marketing or business trends. Highly recommended. You can get a lot done with just 5hrs per week.
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6 months ago
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Anonymous completed this course.
A good introduction to the topic, but not more. Hands-on analytics would have been interesting, but are not part of the course.
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0 out of 1 people found the following review useful
2 years ago
Nitin Binhani completed this course.
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0 out of 1 people found the following review useful
2 years ago
Abdelazizaoumar audited this course.
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2 years ago
Ashikin Aziz dropped this course.
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2 years ago
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Anonymous completed this course.
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2 years ago
Carmen Chinchilla completed this course.
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2 years ago
Aitor Morgado completed this course.
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