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The Location Advantage

Location analytics uses the locational component of business data to improve understanding of markets, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. Learn how to apply location analytics in retail, finance, insurance, marketing, real estate, and other industries.

The Location Advantage is a free, instructor-led massive open online course (MOOC) that will be offered by Esri for the first time in May 2015. The course lasts six weeks and requires two to three hours of study per week. Weekly course sections consist of a video introduction by the course host, a 10-minute video lecture by an Esri staff member, a video demonstration, a hands-on case study exercise, a quiz, a class poll and discussion, and supplementary resources. Students receive free access to Esri’s cloud-based location analytics platform during the course. A certificate of completion will be awarded at the end of the course.

Course Objectives

  • Learn how location information can help businesses question, analyze, interpret, and visualize data, enabling more informed decisions
  • Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management
  • Explore case studies that demonstrate how location information can be applied to key performance indicators
  • Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risk

 

Course Objectives

  • Learn how location information can help businesses question, analyze, interpret, and visualize data, enabling more informed decisions
  • Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management
  • Explore case studies that demonstrate how location information can be applied to key performance indicators
  • Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risk

Syllabus

Section 1

The Location Advantage in Business

This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.

Section 2

Understanding Market Opportunity

Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.

Section 3

Choosing the Right Location

Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.

Section 4

Understanding Your Customer

Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.

Section 5

Improving Supply-Chain Management with Spatial Analysis

In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.

Section 6

Avoiding Risk with Location-Based Decision Making

The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.

1 Student
review
Cost Free Online Course
Pace Upcoming
Subject Marketing
Institution Esri
Provider Independent
Language English
Hours 2-3 hours a week
Calendar 6 weeks long
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FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

1 review for The Location Advantage

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a year ago
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Anonymous completed this course.
Disclaimer: I work at Esri.

This is a great course for business school students or graduates, or anyone interested in how GIS and location analysis can be applied to business.

Next offering is 9/7/16, and it will be about every six months after that. Keep an eye on the landing page for dates and details.

http://www.esri.com/mooc/location-advantage
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