subject
Intro

edX: Digital Branding and Engagement

 with  Sonia Dickinson
Sponsored
Digital Marketing Certificate
Cornell University via eCornell
Sponsored
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Cornell University via eCornell

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Syllabus

Module 1: The Digital Consumer
  • Compare and contrast marketer control versus consumer control
  • Examine consumer empowerment
  • Explore consumer participation and engagement
Module 2: Content Marketing
  • Examine content marketing and determine its value
  • Explore different strategies for content distribution
  • Identify some of the challenges associated with content marketing
Module 3: Owned Media Assets
  • Explore the concept of owned media and its importance to brands
  • Investigate the impact of owned media decision making
  • Examine a range of owned media assets and determine their value
Module 4: Earned Media
  • Investigate brand engagement and why is it important
  • Examine and evaluate a range of engagement platforms
  • Identify different levels of engagement
  • Explore strategies for shaping earned media
11 Student
reviews
Cost Free Online Course
Pace Self Paced
Subject Marketing
Institution Curtin University
Provider edX
Language English
Certificates $99 Certificate Available
Hours 1-2 hours a week
Calendar 22 weeks long

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11 reviews for edX's Digital Branding and Engagement

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2 years ago
Ravi Prakash is taking this course right now and found the course difficulty to be medium.
I signed up for this course some time back. It was supposed to start from 1st July,2015. However, it is 2ndJuly, 2015 today and the course is yet to begin. I cannot see any information/ announcement. No mention of where will the course ware be available.

Not happy.
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a year ago
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Anonymous completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
It's a good course to start with Social Media Marketing, though it gets a bit repetitive by the last module and is in some serious need of an update on some articles.
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2 years ago
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Anonymous is taking this course right now.
Same as other reviewer, said class is In Progress, but see no course information. Could've sent an email or updated those interested who'd bothered to sign up.
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0 out of 1 people found the following review useful
2 years ago
Jefferson Carrion Rodriguez partially completed this course.
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2 years ago
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Katryna Balboni completed this course.
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2 years ago
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Katryna Balboni completed this course.
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2 years ago
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Anonymous dropped this course.
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2 years ago
Abdul Ahad Khan is taking this course right now.
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2 years ago
Justin Dickens dropped this course.
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