Coursera: Managerial Economics and Business Analysis Capstone

The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


Managerial Economics and Business Analysis Capstone Introduction
You will get an introduction to the Capstone project and your instructor.

Milestone 1: Company and Product Selection
Your objective in this milestone is to identify a company and product that you would like to work with for this project.

Milestone 2: Country Selection
Your objective in this milestone is to select a country for your company to expand into.

Milestone 3: Macroeconomic Analysis
Your objective in this milestone is to conduct a brief macroeconomic analysis of the target country.

Milestone 4: Microeconomic Analysis
Your objective in this milestone is to categorize the market for your product in the selected country.

Milestone 5: Draft of Final Report
You have an opportunity in this milestone to get peer feedback on your analysis prior to final submission.

Milestone 6: Final Report
You will submit your final analysis in this milestone.

0 Student
Cost Paid Course
Subject Economics
Provider Coursera
Language English
Certificates Paid Certificate Available
Calendar 6 weeks long
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