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Intro

Coursera: Foundations of Business Strategy

 with  Michael J. Lenox
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Syllabus

Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!

Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!

Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!

Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!

21 Student
reviews
Cost Free Online Course (Audit)
Pace Upcoming
Provider Coursera
Language English
Certificates Paid Certificate Available
Hours 5-6 hours a week
Calendar 4 weeks long
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21 reviews for Coursera's Foundations of Business Strategy

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2 out of 2 people found the following review useful
3 years ago
Vijayakumar Menon N completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Hi. FOBS is one of the courses I have enjoyed learning most. Globalization and liberalization has increased the uncertainty in the business environment. Any organization that wants to survive and grow on a continuous basis needs strategic management. The course introduces students to the various tools that can be used Read More
Hi. FOBS is one of the courses I have enjoyed learning most. Globalization and liberalization has increased the uncertainty in the business environment. Any organization that wants to survive and grow on a continuous basis needs strategic management. The course introduces students to the various tools that can be used by a strategist to analyse the industry structure, firm structure and competitive dynamics to evaluate the current position of a firm and to develop a better competitive position for the future. It covers the various ways an organization can position itself viz a viz its competitors . It also covers the kinds of diversification and the rationale for a firm to diversify. The risks of diversifying are also covered. Overall the course is an excellent one that gives you a birds eye view of the subject. The course is in great demand with more than a lakh students registering each time the course is run. The superior teaching skills of Professor Michael Lenox has made the course even more attractive to the students. The quizzes really help students to apply their mind on what has been learnt and master the concepts well. There is a final project that gives the student an opportunity to apply the tools learned to a real business case. I participated in the next three sessions of this course as Community TA with great satisfaction.
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3 out of 3 people found the following review useful
4 years ago
Scott Orr completed this course.
Compared to the other courses I've taken, Foundations of Business Strategy proved much less time-consuming, with required readings limited to very short chapters from a forthcoming book by Lenox (and when I say "short", I mean it's more a pamphlet than a book, with chapters only a few pages long), and a business case e Read More
Compared to the other courses I've taken, Foundations of Business Strategy proved much less time-consuming, with required readings limited to very short chapters from a forthcoming book by Lenox (and when I say "short", I mean it's more a pamphlet than a book, with chapters only a few pages long), and a business case each week. The professor encouraged discussion of each case, both in small groups and in the discussion forum, and each week recorded a debriefing that made reference to students' comments in the forum; however, the only assignments that needed to ber turned in before the final project were (relatively easy) weekly quizzes that covered the lecture topics. Quizzes, hence the lectures the quizzes covered, could be completed at any time during the course, though completing the lectures late meant that a student had no chance to participate in the discussios of the associated cases. The final project was a 1500-word "executive summary" of a strategic analysis of an organization of the each student's choice.
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2 out of 2 people found the following review useful
4 years ago
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Krassimir Kostadinov completed this course.
The course gives a basic tool-set for analysis of competitive positioning of a firm. It introduces a nice set of fairly visual tools which might be helpful for a presentation at management level. Experienced lecturer! It touches very briefly upon interesting topics from macro-economics (e.g. Ricardian economics in the Read More
The course gives a basic tool-set for analysis of competitive positioning of a firm. It introduces a nice set of fairly visual tools which might be helpful for a presentation at management level. Experienced lecturer! It touches very briefly upon interesting topics from macro-economics (e.g. Ricardian economics in the context of competitiveness) but unfortunately does not go into the necessary detail. As a mathematician I was so sorry to see a meaningful plot demonstrating some macroeconomic equilibrium shown for a few minutes and disappearing without being properly defined and explained.

The course includes video lecturing, discussion groups, test quizzes, and a peer-reviewed final project (3-15 pages analysis of the competitive position of a firm, chosen, researched and written by each student).
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3 out of 3 people found the following review useful
4 years ago
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School is Broken completed this course.
Michael Lenox of UVA’s Darden School of Business puts together a very basic business strategy course for students who have no experience in the field at all. The lectures are clear, succinct, short, but lack depth. But I believe that was Lenox’s intention, as the course was designed for people with no background, and i Read More
Michael Lenox of UVA’s Darden School of Business puts together a very basic business strategy course for students who have no experience in the field at all. The lectures are clear, succinct, short, but lack depth. But I believe that was Lenox’s intention, as the course was designed for people with no background, and it is perfect for them.

The final assignment was probably the only worthwhile exercise. It could have been more beneficial if there was more detailed feedback on the assignment, but regardless it was good practice using the toolkit.
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2 out of 3 people found the following review useful
4 years ago
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Anonymous completed this course.
Great class especially in that it includes actual consulting work being done - you apply directly what you learned in the course to a real-world problem situation of a company partnering with the course.
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2 years ago
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Anonymous partially completed this course.
It's a very nice course to start with, It might seem too easy for those with more knowledge in the subject, but I think that it's a very good start for those of us that just started exploring the Business subject.
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8 months ago
Pete Olds completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
It's hard to find good intro courses on business strategy...but this was typical high University of Virginia / Coursera standard
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a year ago
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Anonymous completed this course, spending 3 hours a week on it and found the course difficulty to be medium.
You have to see this video improve your skills about business strategies and read about it, its will helps you.
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2 out of 2 people found the following review useful
3 years ago
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Pablo Schejtman completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
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3 years ago
Adtya completed this course and found the course difficulty to be easy.
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a year ago
Hengchew Chan completed this course.
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2 years ago
Andrei Holban partially completed this course.
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a year ago
Younes Boukhaffa completed this course.
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2 years ago
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Zoltan Sánchez completed this course.
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2 years ago
Pedro Teixeira completed this course.
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2 years ago
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Rebecca Kelapile is taking this course right now.
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2 years ago
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John Walsh partially completed this course.
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2 years ago
Moayad completed this course.
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1 out of 1 people found the following review useful
2 years ago
Huang Ying Ting is taking this course right now.
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10 months ago
Yassin Dobiaa completed this course.
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