edX: Introduction to Marketing

 with  Darren Dahl and Paul Cubbon
Class Central Course Rank
#3 in Subjects > Business > Marketing

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.

Learn through the award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

4 Student
Cost Free Online Course
Pace Upcoming
Subject Marketing
Provider edX
Language English
Hours 3-4 hours a week
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FAQ View All
What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
How do I register?
To register for a course, click on "Go to Class" button on the course page. This will take you to the providers website where you can register for the course.
How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

4 reviews for edX's Introduction to Marketing

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9 months ago
Minhaz Ibn Saleh completed this course, spending 2 hours a week on it and found the course difficulty to be very easy.
It was an excellent course with lots of case studies and related stories. Though the topics were not very in depth, I totally enjoyed it. Very good for those, who are not quite familiar with business education and marketing.
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1 out of 1 people found the following review useful
2 years ago
Arthur audited this course, spending 3 hours a week on it and found the course difficulty to be easy.
This course covered some traditional topics, but the most special part of this course is that: they use stories to boot out their topics, and this made the course more exciting!
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2 years ago
Heey completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
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a year ago
Ashley Eidler completed this course.
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