OVERVIEW: A Digital Marketing course designed by expert Digital Marketing authors and industry leaders to teach you essential concepts, techniques, and know-how of Digital Marketing.
CREDENTIAL TYPE: Beginners
PROVIDER: Simplilearn
DURATION: 4-6 months
KEY FEATURES:
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48 hours of Instructor-led Training
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39 hours of High Quality E-Learning content
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40 hours of project work
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Dream team of Silicon Valley Authors
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10 Simulation Exams included
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Exam ready for Google AdWords, Google Analytics, Facebook & YouTube
DESCRIPTION:
What is this course about?
Simplilearn’s Digital Marketing Certified Associate (DMCA) course is designed to impart you in-depth knowledge about the various domains in Digital marketing. You will learn the most important domains in digital marketing, get hands on experience of various tools and techniques. This course is designed to make you job ready for entry level digital marketing jobs.
This training will also prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook Marketing, and YouTube marketing.
What are the course objectives?
By the end of this training course you will be able to:
Have deep knowledge of various aspects of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
Get hands on training in various Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Blueprint, YouTube Marketing, etc.
Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Blueprint and YouTube.
Ideate, strategize and execute effective Digital Marketing campaigns.
Become exam ready for top Digital Marketing certifications like Google Analytics, Google AdWords, as well as Facebook and YouTube Marketing certifications.
Who are the course authors?
Our Digital Marketing courses have been created by a dream team of Digital Marketing gurus, best-selling authors, Silicon Valley industry experts, and university faculty to provide an unmatched learning experience.
Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s razor, and his best-selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”.
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.
Jennifer Evans Cario is President of SugarSpun Marketing, and a social media strategist. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”.
Greg Jarboe is the author of “YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO.
Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online resource where the Paid Search community comes together for PPC training, tools, and advice.
Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”.
Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and the author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”.
Dany Dover is the author of “Search Engine Optimization (SEO) Secrets” and the former lead SEO at Moz
Who should do this course?
Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for:
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Aspiring Digital Marketers looking to start their digital marketing journey, in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.
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Traditional Marketers, looking to upskill themselves for the current times
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Business Owners/ Entrepreneurs, for growing their business using digital marketing.
SYLLABUS
o Introduction
 Introduction Preview
• Foundations - Search Engine Optimization (SEO)
o Lesson 01 - Introduction to SEO
o Lesson 02 - On-Page Optimization
o Lesson 03 - Off-Site Optimization
o Lesson 04 - Duplicate Content
o Lesson 05 - Keyword Research and Competitive
o Lesson 06 - Design and Architecture
o Lesson 07 - Local SEO
o Lesson 08 - SEO Measurement
o Lesson 09 - Algorithm Updates and SEO Changes
o Lesson 10 - Integrating SEO with Other Disciplines
• Foundations - Social Media
o Lesson 01 - Introduction to Social Media
o Lesson 02 - Making the Message Stick & Spread
o Lesson 03 - Social Media Channels
o Lesson 04 - Engaging with Influencers
o Lesson 05 - Listening and Reputation Management
o Lesson 06 - Social Media Measurement
o Lesson 07 - Integrating Social Media with Other Disciplines
• Foundations - Content Marketing
o Lesson 01 - Introduction to Content Marketing
o Lesson 02 - Content Marketing Strategy
o Lesson 03 - Overseeing a Content Marketing Program
o Lesson 04 - Content Marketing Tactics
o Lesson 05 - Social Media Platforms
o Lesson 06 - Content Marketing Budget and Measurement
o Lesson 07 - Content Marketing Foundations Test
• Foundations - Email Marketing
o Lesson 01 - Introduction to Email Marketing
o Lesson 02 - Spam
o Lesson 03 - The Mailing List
o Lesson 04 - Elements of an Email
o Lesson 05 - Measurement
o Lesson 06 - Marketing Automation
o Lesson 07 - Email and Other Disciplines
• Foundations - Mobile Marketing
o Lesson 01 - Introduction to Mobile Marketing
o Lesson 02 - Products and Services
o Lesson 03 - Incentives and Loyalty Programs
o Lesson 04 - Location Opportunities
o Lesson 05 - Mobile Advertising
o Lesson 06 - Mobile Audiences
o Lesson 07 - Rules and Regulations
o Lesson 08 - Mobile Measurement
o Lesson 09 - Mobile and Other Disciplines
• Foundations - Pay Per Click (PPC)
o Lesson 01 - Introduction to PPC
o Lesson 02 - Account Hierarchy & Structure
o Lesson 03 - The Buying Funnel
o Lesson 04 - The PPC Auction
o Lesson 05 - PPC Targeting Options
o Lesson 06 - Keyword Research
o Lesson 07 - Creating Compelling Ads
o Lesson 08 - Measuring Goals & Bidding Options
o Lesson 09 - PPC Audit
o Lesson 10 - Integrating PPC with Other Disciplines
• Foundations - Conversion Optimization
o Lesson 01 - Introduction to Conversion Optimization
o Lesson 02 - Building
o Lesson 03 - Understanding Personas
o Lesson 04 - Landing
o Lesson 05 - Copywriting
o Lesson 06 - Designing for Conversion
o Lesson 07 - The Conversion Trinity
o Lesson 08 - Integrating Conversion with Other
o Lesson 09 - Conversion Optimization Foundations Test
• Foundations - Web Analytics
o Lesson 01 - Introduction to Web Analytics
o Lesson 02 - Key Performance Indicators
o Lesson 03 - Segmentation
o Lesson 04 - Qualitative
o Lesson 05 - Experimentation and Testing
o Lesson 06 - Competitive Intelligence
o Lesson 07 - Campaign Tracking
o Lesson 08 - Organizational Maturity
o Lesson 09 - Multi-Channel Attribution
• Tools - Google Analytics
o Lesson 1 - Google Analytics: Advanced Table Filtering
o Lesson 2 - Google Analytics: Analytics Intelligence
o Lesson 3 - Google Analytics: Mobile Application Tracking
o Lesson 5 - Google Analytics: Tracking Unique
o Lesson 6 - Google Analytics: Custom Data
o Lesson 7 - Identify the Known Unknowns & Leverage Custom Alerts
o Lesson 8 - UTM Tracking Parameters, Part 1
o Lesson 9 - UTM Tracking Parameters, Part 2
o Lesson 10 - Universal Analytics
o Lesson 11 - Enhanced Ecommerce
• Tools - Google AdWords Fundamentals
o Lesson 01 - Introduction to AdWords
o Lesson 02 - Account Structure
o Lesson 03 - Keywords & Match Types
o Lesson 04 - Creating Text & Search Ads
o Lesson 05 - Ad Extensions
o Lesson 06 - Display Ads
o Lesson 07 - Display Targeting
o Lesson 08 - Campaign Types & Settings
o Lesson 09 - Advertising Metrics
o Lesson 10 - Bidding & Bid Modifiers
o Lesson 11 - Quality Score
o Lesson 12 - AdWords Reports
o Lesson 13 - AdWords Tools
o Lesson 14 - Optimizing Your Account
• Tools - Facebook Marketing and Advertising
o Lesson 01 - Facebook Advertising
o Lesson 02 - Facebook Marketing
• Tools - YouTube and Video Marketing
o Lesson 01 - YouTube and Video
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• Digital Marketing Certified Associate
o Lesson 01 Digital Marketing Strategy
