OVERVIEW: Industry recommended learning path designed by world’s best digital marketing experts to make you a complete digital marketer.
CREDENTIAL TYPE: Masters Program
PROVIDER: Simplilearn
DURATION: 8 months
KEY FEATURES:
Industry recommended learning path
48 hours of instructor led training
Exclusive access to Digital Marketing experts
Earn a Masters Certification on completion
Monthly mentoring sessions by experts
DESCRIPTION:
What is this course about?
The Digital Marketing Specialist Masters Program is designed to transform you into a complete digital strategist with in-depth knowledge across the various digital marketing domain. This course is designed to fast-track your career in digital marketing. You’ll receive a holistic understanding of digital marketing and gain expertise in SEO, PPC, Social Media, and Web Analytics. This course will also give you extensive project experience.
The program provides access to the highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to enable you for your career in Digital marketing.
After you have completed this program, you will receive a Masters certificate from Simplilearn, validating your ability to lead digital marketing efforts in your organization.
Why become a Digital Marketing specialist?
Digital Marketing specialist have a deep understanding of the most important digital marketing functions like inbound marketing, paid marketing, social media marketing, and web analytics. They are competent in ideating, framing, managing, and executing integrated multichannel campaigns. There are many facets to digital marketing, and there is enormous demand for specialized digital marketers in the market.
Who should do this course?
Anyone looking for leading the digital marketing initiative in their company should go for this course. This course is designed to fast track your career in digital marketing. The people most suited for this course are:
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Marketing Managers
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Digital Marketing managers
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Marketing or Sales professionals
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Management, Engineering, Business, or Communication graduates
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Entrepreneurs or Business Owners
LEARNING PATH:
A. Digital Marketing Certified Associate
This beginner’s course on Digital Marketing is designed to give you a strong foundation in 8 core domains of Digital Marketing: PPC, SEO, Web Analytics, Social Media Marketing, Content Marketing, Conversion Optimization, Email Marketing, Mobile Marketing and 4 different tools i.e. Google AdWords, Google Analytics, Facebook Blueprint and YouTube.
B. Advanced Web Analytics
Simplilearn’s Advanced Web Analytics imparts knowledge and expertise in various aspects of Web Analytics like, Web Data Analysis, Multi-channel Analytics, qualitative search, and reports. This course will teach you how to convert consumer insights into website traffic, to generate valuable data from internal search analysis and competitive intelligence analysis, to confidently analyze & and provide business solutions, and to conduct qualitative research and deliver actionable "data driven" business insights.
C. Advanced SEO
Simplilearn’s Advanced SEO Course is designed to impart in-depth knowledge of Search Engine Optimization. You will learn various concepts, techniques, and tools which will help you conduct keyword research, on-site optimization, off-site optimization, understand critical SEO algorithms, and effectively perform an SEO audit.
D. Advanced PPC
Simplilearn’s Advanced Pay Per Click (PPC) trains professionals in PPC and Paid Search. By being certified in Advanced PPC, professionals will gain expertise in the various aspects of Pay Per Click advertising. They will familiarize themselves with the auction model, ranking algorithms, and post-click activity; understand the differences between various search engines and how each can affect the campaign; analyze past and future Pay Per Click trends; define, measure, and compare keywords and choose the best to fit the advertising model, as well as gain a strong awareness of campaign settings, campaign structure, and pricing models
E. Advanced Social Media
Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and will develop the skills to attract traffic to websites and promote and protect their online reputation. Social Media attracts the attention of viewers more than any other form of Digital Media. The Advanced Social Media course will be beneficial to professionals who are looking to execute effective and impactful social media campaigns.