subject

Coursera: 中级商务汉语——商务活动篇

 with  蔡云凌
本课程为“中级商务汉语(入职与营销篇)”的姊妹篇,学习的内容主要涉及商务工作中的联系客户、安排酒会、市场调查、商务考察、参加展会和商务谈判这六大类商务活动。

本课程共分为七个单元,其中第一到第六单元为学习单元,每一单元都包含五个10-15分钟的教学视频,每个教学视频之后有两道不计入成绩的练习题。每一单元的学习结束后,你需要完成单元考试,包括六道客观题和两道同伴互评题,共10分,六个单元共60分。第七单元为总复习和考试单元,你需要在复习之后完成考试,共四十道客观题,40分。单元考试和最后的考试共100分,得到80分即可通过课程。

Syllabus

联系客户
在本单元,你将学到商务活动中如何与客户建立联系,比如发传真、电邮、打电话等。

安排酒会
在本单元,你将学习在商务工作中作为客户如何对酒会提出要求,作为酒店如何应对客户的要求。

市场调查
在本单元,你将学习进行市场调查时的常用口语以及如何看懂一个简单的调查报告。

商务考察
在本单元,你将学习商务考察活动常用的词汇与句子,你也将了解一些中国的知名企业。

参加展会
在本单元,你将学习如何介绍展会,了解中国最有名的“广交会”,也会了解一些外国的知名企业的汉语名称。

商务谈判
在本单元,你将学习在商务谈判的过程中常用的表达,了解中国人的“面子”观念以及待人接客的方式。

总测验


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Cost Free Online Course (Audit)
Pace Upcoming
Institution Peking University
Provider Coursera
Language Chinese
Certificates Paid Certificate Available
Calendar 7 weeks long
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