This course covers the principles of consumer behavior in microeconomics, teaching students how consumers make decisions and interact in the market. By the end of the course, students will be able to analyze consumer preferences, understand the impact of advertising and branding on consumer choices, and evaluate the effects of pricing strategies. The course uses a combination of lectures, case studies, and real-world examples to help students grasp the concepts effectively. This course is designed for students studying economics, business, marketing, or anyone interested in understanding how consumers make decisions in the market.