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openSAP: Designing Business Models for the Digital Economy

 with  Tobias Schimmer, Uli Eisert and Julia Doll
The digital economy, encompassing topics like Industry Cloud, Internet of Things, Business Networks, Platform-as-a-Service offerings, etc. has led to the rise of new business models. In turn, former, well-established business models are often no longer suitable, because the way products are created, the approach to customers, the revenue model / cost structure, and much more has changed.

Using the Business Model Innovation (BMI) approach, you can design business models and improve them iteratively towards the most appropriate business model. In this course, you will learn about the motivation behind and relevance of BMI. You will experience a full iteration cycle, starting with the design of an initial business model baseline. Over six weeks, you will learn how to analyze specific elements of your business model, challenge the entire business model, test the key assumptions underlying your business model with customers, and finally pick the most appropriate business model from a number of alternatives – for example, to create a business case and justify an investment decision.

The course is accompanied by an end-to-end, applied example from SAP – the SAP Sports One solution – which used the BMI approach as an essential part in commercialization.

External guest speakers will stress the importance of BMI in the digital economy. In addition, key players from various key areas in SAP, like Finance & Administration, Portfolio and Pricing, and Global Innovation Center Network, will explain how they apply and elaborate BMI at SAP.

A collaborative group exercise with other course participants will help you to practice and apply what you’ve learned each week and come up with your own end-to-end BMI case.

Welcome to the course and we have fun!

Syllabus

Getting Started: Course Preparation Week
Week 1: Introduction to Business Model Innovation
Week 2: Business Model Baseline
Week 3: "Analyze & Improve" your business model
Week 4: "Challenge & Change" your business model
Week 5: "Test & Verify" your business model with Minimum Viable Products (MVP)
Week 6: "Evaluate & Decide" on your business model

1 Student
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Cost Free Online Course
Provider openSAP
Language English
Hours 3-5 hours a week
Calendar 6 weeks long
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What are MOOCs?
MOOCs stand for Massive Open Online Courses. These are free online courses from universities around the world (eg. Stanford Harvard MIT) offered to anyone with an internet connection.
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How do these MOOCs or free online courses work?
MOOCs are designed for an online audience, teaching primarily through short (5-20 min.) pre recorded video lectures, that you watch on weekly schedule when convenient for you.  They also have student discussion forums, homework/assignments, and online quizzes or exams.

1 review for openSAP's Designing Business Models for the Digital Economy

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3 weeks ago
Dimitrios Tosidis audited this course, spending 6 hours a week on it and found the course difficulty to be medium.
I took the course in the Q2 of 2017. It was a great course. Great team collaboration, feedback from SAP people, real business case, many professional management templates, a great experience! I recommend it to whoever is interested in innovation management and not only.
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