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openSAP

Copywriting: Improve User Experience One Word at a Time

via openSAP

Overview

This course aims to teach learners how to improve user experience through effective copywriting. By the end of the course, students will be able to understand the basics of copywriting, prepare and test UI copy, use conversational language, implement best practices, and analyze case studies. The teaching method includes video lectures by industry experts, hands-on exercises, peer assessments, and discussions. This course is intended for individuals interested in enhancing user experience through impactful copywriting, particularly suitable for development teams and design-led development cycles.

Syllabus

Week 1: Introduction to Copywriting
You’ll get an introduction to copywriting and hear from branding expert Bill Beard on why copywriting is critical for today’s development teams. SAP content experts provide insight into their experiences in working with copy. You’ll do a hands-on exercise, then publish it in the Discussion Forum.

Week 2: Copywriting Basics
Bill describes how to prepare for and test your UI copy. You’ll also hear from SAP experts about using conversational language in your UI and the importance of using consistent and clear terminology. You’ll do a hands-on exercise, then upload it to take part in the peer assessment.

Week 3: Copywriting Best Practices and Case Studies
In week 3, Bill covers the best practices for writing copy. You’ll also hear from SAP experts on how they’ve implemented the copywriting process within their own design-led development cycles. If you are participating in the peer assessment, you’ll review and grade a few submissions from your peers.

Week 4: Complete the Peer Assessment
You’ll receive your peer-reviewed submission and can see the points you were awarded and the written feedback from your peers. You have the option to rate your peers’ feedback.

Taught by

Andrea Anderson, Heather Halter and Bill Beard

Reviews

5.0 rating, based on 1 Class Central review

Start your review of Copywriting: Improve User Experience One Word at a Time

  • Tetiana Vorobiova
    It took me a couple of hours to complete the whole course. Only videos and tests were available, since participatory segments were active for a short period of time in 2018. So no achievment certificate, but free confirmation of participation certificate is available.
    All of the informational content is still there. The still active part of the course includes three sections on copywriting in app development, each containing 4-5 videos 5-10 minutes long. All videos are easy to comprehend and have some useful tips for beginners.

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