11 minute read  written by  . Published on April 4, 2016

Are you a marketing professional who just realized that billboards and TV ads are a thing of the past? Or are you a twenty-something trying to get into the marketing world? Or perhaps an entrepreneur trying to market your new startup?

Being an effective marketer has never been harder. But learning marketing has never been easier, given the hundreds of courses on marketing that are being offered online. As new channels and strategies bombard the marketing world every day and competition grows, it becomes increasingly important to keep up with all the latest social media, content strategies, advertising technologies, and so on. Check out these top-rated courses on marketing, which were discovered by Class Central and are taught by the world’s best universities.

Digital Marketing Online Courses

Overview and Introduction to Marketing

Introduction to Marketing
University of Pennsylvania via Coursera
Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
Go To Class | ★★★★☆ (34 ratings) | Next Session : 27th Nov, 2017

Marketing in a Digital World
University of Illinois at Urbana-Champaign via Coursera
Review the foundations of marketing and discuss how they are being shifted by new digital tools.
Go To Class | ★★★★★ (127 ratings) | Next Session : 15th Nov, 2017

Digital Marketing Channels: The Landscape
University of Illinois at Urbana-Champaign via Coursera
Learn the role of digital channels in an integrated marketing campaign.
Go To Class | ★★★★☆ (4 ratings) | Next Session : 20th Nov, 2017

Digital Marketing Channels: Planning
University of Illinois at Urbana-Champaign via Coursera
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
Go To Class | Next Session : 20th Nov, 2017

Marketing1x: Introduction to Marketing
The University of British Columbia via edX
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing.
Go To Class | ★★★★★ (2 ratings) | Next Session : 2nd Jan, 2018

Integrated Marketing Communications
IE Business School via Coursera
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
Go To Class | Next Session : 27th Nov, 2017

Digital Marketing: Challenges and Insights
University of Southampton via FutureLearn
Explore the latest trends in digital marketing. Get beneath the hype. What are the implications? How will you respond?
Go To Class | ★★★★☆ (3 ratings) | Next Session : 17th Oct, 2016

Social Media Marketing & Strategy

social media concept hand drawing on blackboard

What is Social?
Northwestern University via Coursera
The “What Is Social?” MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, “how to” program won’t just tell you how to grow your professional persona using social – you will actually do it!
Go To Class | ★★★★★ (10 ratings) | Next Session : 20th Nov, 2017

Engagement & Nurture Marketing Strategies
Northwestern University via Coursera
You will learn two of the most effective social strategies used by organizations today.
Go To Class | ★☆☆☆☆ (1 rating) | Next Session : 20th Nov, 2017

The Importance of Listening
Northwestern University via Coursera
Go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM’s Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them.
Go To Class | ★★★★★ (6 ratings) | Next Session : 20th Nov, 2017

Social Media in Public Relations
National University of Singapore via Coursera
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn?
Go To Class | Next Session : 27th Nov, 2017

The Business of Social
Northwestern University via Coursera
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems.
Go To Class | ★★★★★ (1 rating) | Next Session : 20th Nov, 2017

Content, Advertising & Social IMC
Northwestern University via Coursera
Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. You will learn why developing engaging content for your audience is an essential component in effective social marketing.
Go To Class | Next Session : 20th Nov, 2017

Digital and Social Media Marketing
Salford Business School, University of Salford via iversity
With budgets for digital marketing constantly growing, organisations are facing a major skills shortage. The need for individuals who understand business combined with technical knowledge in Digital Marketing has never been greater. This course is based on European case studies showing current digital and social media marketing practices across Europe.
Go To Class | ★★★★☆ (3 ratings) | Next Session : 28th Sep, 2015

Content Strategy

Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera
Ever wondered why some things become popular, and other don’t? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
The Content Strategy MOOC is for professionals at all levels of a for-profit, non-profit, volunteer or government organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.
Go To Class | ★★★★☆ (3 ratings) | Next Session : 11th Dec, 2017

Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University via Coursera
Professionals at all levels of an organization will learn the best ways to grow an audience they want and need by smartly implementing their important, strategic stories and information.
Go To Class | Next Session : 11th Dec, 2017

Content Strategy for Professionals: Ensuring Your Content’s Impact
Northwestern University via Coursera
Look at visual communication and the ways you can be more effective with your font choices, photography, and video. You’ll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them
Go To Class | Next Session : 11th Dec, 2017

Content Strategy for Professionals: Managing Content
Northwestern University via Coursera
Dive deeper into Content Strategy by learning some great options for managing your important content once it’s been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
Go To Class | Next Session : 11th Dec, 2017

Branding

Brand and Product Management
IE Business School via Coursera
By taking this course you will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value.
Go To Class | Next Session : 20th Nov, 2017

The Secret Power of Brands
University of East Anglia via FutureLearn
Understand the role of brands and brand management in the modern world.
Go To Class | ★★★☆☆ (4 ratings) | Next Session : 30th Oct, 2017

Brand Management: Aligning Business, Brand and Behaviour
University of London International Programmes via Coursera
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Go To Class | Next Session : 7th Oct, 2015

Building Strong Digital Brands
Berlin Career College via iversity
Following a primer on brand management and the particulars of digital media and technologies, participants experience how to present a brand using digital brand storytelling. In the latter portion of the course, you will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Go To Class | ★★★★☆ (3 ratings) | Next Session : 19th Oct, 2015

MKT1x: Digital Branding and Engagement
Curtin University via edX
We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers. This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
Go To Class | ★★★★☆ (3 ratings) | Next Session : Self paced

Brand Storytelling: How to Use Narrative to Sell
D&AD via FutureLearn
Top creatives show you how to engage audiences through storytelling, from crafting a narrative to using digital.
Go To Class | Next Session : 6th Jun, 2016

SEO (Search Engine Optimization)

Introduction to Search Engine Optimization
University of California, Davis via Coursera
Learn the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You will learn core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also learn how to position yourself for a successful career in SEO.
Go To Class | ★★★★★ (1 rating) | Next Session : 20th Nov, 2017

Search Engine Optimization Fundamentals
University of California, Davis via Coursera
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Go To Class | Next Session : 20th Nov, 2017

Optimizing a Website for Search
University of California, Davis via Coursera
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Go To Class | Next Session : 20th Nov, 2017

Advanced Search Engine Optimization Strategies
University of California, Davis via Coursera
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Go To Class | Next Session : 20th Nov, 2017

Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera
Understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Learn how to leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Go To Class | Next Session : 20th Nov, 2017

Marketing Analytics

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
University of Illinois at Urbana-Champaign via Coursera
Focus on practical application by demystifying the use of data in marketing.
Go To Class | ★★★★☆ (11 ratings) | Next Session : 20th Nov, 2017

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign via Coursera
Learn the introductory theory and strategy behind marketing analytics.
Go To Class | ★★★★☆ (22 ratings) | Next Session : 20th Nov, 2017

Foundations of marketing analytics
ESSEC Business School via Coursera
Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing.
Go To Class | ★★★★★ (1 rating) | Next Session : 27th Nov, 2017

Marketing Analytics
University of Virginia via Coursera
Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge — and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
Go To Class | Next Session : 20th Nov, 2017

Marketing5503x: Customer Insight through Qualitative Research
via edX
Learn practical research tools and how to leverage them to obtain customer understanding and insight. Learning will center on emerging areas of market research such as ethnography where customers are observed in their “home environments”, and where deep insights in their consumption behaviors can be developed. Unlike conventional survey or quantitative research, qualitative approaches provide insight into why customers make the decisions they do.
Go To Class | Next Session : 31st Jan, 2016

  • David Hayden

    None of these moocs are free ….